If you're leading a revenue team and thinking about scaling outbound, this episode is a must-listen. The Rankings.io crew unpacks how they scrapped a $40K/month outsourced mess and built a lean in-house team that closed $4M in its first year—without bloated tech stacks or high-volume fluff. You’ll hear what actually moves the needle: hiring reps who can think, not just dial; creating outreach that feels human, not automated; and building a system that scales without losing its edge. No theory—just real-world lessons from a team that’s doing the work.

Watch the Full Video on YouTube: @UnderOathPodcast

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What You'll Learn:

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  Why a high-performing in-house BDR can outperform three mediocre reps

  
  


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  The biggest mistake leaders make when scaling outbound—and how to avoid it

  
  


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  How Rankings built a $4M outbound engine in under a year (and doubled it in Year 2)

  
  


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  The real reason personalization cuts through the noise—and why most reps fail at it

  
  


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  The overlooked role of enablement in building high-output, high-morale teams

  
  

Closing Arguments:

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  “A great BDR can offset three mediocre ones.”

  
  


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  “If you're just checking boxes, you're doing it wrong.”

  
  


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  “You weren’t hired to sound like AI—you were hired to sound like you.”

  
  


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  “Every cold call is the first experience someone has with your brand—act like it.”